When you’re in the business of tracking down fraudsters, fugitives, and elusive witnesses, outdated information isn’t just a setback, it’s a liability. For Jay Marin, CEO of a South Florida-based private investigation firm, staying one step ahead requires a blend of experience, intuition, and the right data tools. That’s where idiCORETM comes in.
More than just a PI firm
Jay leads a multifaceted investigative company that handles everything from skip tracing for Fortune 500 clients to high-end executive protection and surveillance operations. His team works cases across the board— business litigation, insurance litigation, family custody disputes, asset location, undercover surveillance, and even cruise ship monitoring. With such a wide range of case types, having fast access to accurate, up-to-date data is mission critical.
“We’re regularly assigned over 100 skip trace cases per week,” Jay explained. “You need the most current information available to even have a shot at success.”
Leading with data, not chasing it
Jay’s firm implemented idiCORE after noticing that other systems were lagging. “We used to rely on platforms that pulled heavily from historical data. idiCORE showed us where people are now instead of where they were five years ago.”
That distinction can make or break an investigation. In one case, a subject involved in a civil lawsuit tried to evade surveillance by moving to Florida and scrubbing her online presence, attempting to hide her social media profiles with cryptic usernames. But a search in idiCORE identified her new business address—updated just five days earlier—and her disguised social media profiles. Empowered with this information, the team monitored her movements via her social posts, cross-referencing them with her address, and quickly located her at a Miami restaurant where she could finally be served in person.
“That level of accuracy and linkage, especially with social profiles and relatives, is what sets idiCORE apart,” Jay added. “Even when people use fake names or burner phones, we’ve been able to trace them through vehicle records, email associations, or IP address links.”
From surveillance to subpoenas: idiCORE in action
Whether it’s tracking down fraud rings that exploit rental car systems, conducting surveillance for plaintiff-side litigation, or investigating suspicious claims, Jay’s team uses idiCORE daily.
“We’ll take a cell number or an email and backtrack it to known associates, IP addresses, even vehicle information,” he said. “I’ve had cases where someone staged a fraudulent rental but used the same burner number from a previous case and idiCORE tied it all together. It’s saved us hours of research.”
Even vehicle data plays a vital role. “Sometimes we can’t find the rental car, but the person’s personal car shows up in idiCORE. That’s our lead.”
Mobile access that moves with the case
With a team that’s often in the field—conducting surveillance, collecting witness statements, or coordinating executive protection, the idiCORE mobile app has become a game-changer.
“I use the app constantly. If a client calls while I’m driving, I can pull up recent searches in seconds. No fumbling with a laptop or trying to remember login info. It’s right there—face ID, tap, and I’m in.”
More than data—it’s partnership
What Jay values most? The support. “IDI’s team doesn’t just know the platform—they know investigations. When I call with a question, I get answers right away. They help me understand what I’m seeing and why. That kind of support saves time and builds trust.”
The bottom line
In an industry that relies on accuracy, timing, and discretion, idiCORE offers more than data—it offers confidence. For Jay’s firm, it’s about delivering quality work faster, smarter, and with fewer dead ends. “When you’re chasing someone who doesn’t want to be found, the edge comes from knowing more, sooner. idiCORE gives us that edge.”